If you were seeking a likely Goupie stockist in London, then a bijou butchers in Old York Road, Wandsworth Town, would be unlikely to be your first port of call.
But think again, because Cleavers is no ordinary butcher’s shop. As the company amusingly put it in a recent Tweet, Cleavers is “The Tardis of butchers.”
For such a modest sized outlet, Cleavers packs a considerable gastronomic punch. The ethos is to provide it’s loyal and growing customer base with truly great meat and other goods direct from farms and a few local and very carefully-selected, non-meat producers. Here ‘from farm gate to your plate” is not a marketing cliché, it’s what drives the bsuiness. As Cleavers puts it, the produce here means ‘no middle men, and nothing but quality.”
Indeed, it says much about the quality of the meat and other produce that this fairly recent entrant to the London food scene has thrived despite the vast amount of local competition. Perhaps this is because, as well as being an organic specialist in all things meat, Cleavers is also something of a small gem of a local farm shop.
Alongside the meat – everything from the best BBQ cuts to juicy joints for indulgent Winter Sunday afternoons - Cleavers sources everything from excellent bread and eggs right through to ready-meals, artisan ice cream and organic wine. Quality is the absolute priority, so if you want to support local farmers and local food producers, and you live in or around the Wandsworth area, Cleavers is just you kind of retailer.
Customers can order on-line to pick up in store. Handily, Cleavers is also open late for the pick-up-something-on-your-way-home crowd seeking speciality foods after work (opening hours are on the website).
And, if you are looking for something savoury to go with your Goupie, try Cleavers’ British smoked back bacon, homemade spicy chipolatas, wild boar and apple sausages or chorizo burgers; or check out a cheese selection that will really get the taste buds fizzing with anticipation.