Pearce's Farm Shop - December's Featured Retailer
Lauded by The Good Food Guide 2016 as a “well-bred farm shop-cum-café” offering “charming service and panoramic views over the Hertfordshire countryside” Pearce’s enjoys a strategic location off the A10 near Buntingford.
With ample car parking, Pearce’s is a true destination farm shop. Spacious and well designed, it offers an unusually diverse and appealing range of fresh produce, groceries, fish, meat and artisan foodstuffs. The well-dressed and well-informed staff offer standard-setting levels of customer service, making this a location that inspires customer confidence.
Pearce’s stocks an extensive selection of fresh fruit and vegetables throughout the year, including their own farm-grown produce - strawberries, raspberries, asparagus, pumpkins and root crops - to provide great seasonal value.
The deli offers a mix of Pearce’s own lines alongside the very best from local suppliers and beyond. Soups, risottos, patés, hummus, salads and coleslaw, sweet and savoury tarts are all prepared in the on-site kitchen. There are also pork pies, sausage rolls and Manor Farm scotch eggs and other convenience foods, such as vegetable and potato dishes supplied by Mash Direct.
Pearce’s is renowned for its selection of over 50 artisan British and continental cheeses, from the internationally-renowned Coastal Cheddar from Dorset, to Two Hoots Barkham Blue and Suffolk Gold.
Antipasti is another speciality, from black and green olives, some stuffed with moreish fillings; through sundried tomatoes, pesto peanuts, stuffed peppers, pickled onions and mixed seafood salad. There is also a good range of local charcuterie, hams, bacon, chorizo and the traditional air dried salami from Suffolk Salami, as well as smoked fish from Pinneys of Orford.
On the meat front, Pearce’s chicken, pork, lamb, beef, sausages and game are all sourced from local suppliers; with all the meat sold being reared using traditional farming methods.
High quality fish, including salmon, tuna, cod, haddock, sea bass, tuna and red snapper, is delivered daily by local suppliers Marrfish who own their own trawlers and fish sustainably.
The grocery offer is equally enticing. Bread is supplied by two local bakeries, the award-winning Bread Factory and The Bread Bin; while Tom’s Cakes supplies locally-made cakes, flapjacks, cupcakes, brownies and biscuits.
The shop also has a tempting selection of ready-meals, homemade jams, jellies, pickles, chutneys and relishes; as well as larder essentials such as pulses, pasta, rice, cereals, flour, condiments, oil and vinegar and honey.
And, if Goupie is not enough for those with a sweet tooth, Pearce’s sweet counter offers hand-packed sweets like pear drops, liquorice allsorts, love-hearts, sherbet lemons and aniseed balls.
The shop’s drink range spans locally-pressed fruit juices, ginger beer and lemonade; as well as real ale and lager from nearby breweries, cider, wine and champagne.
And, after shopping, customers can enjoy an espresso or freshly-brewed tea in Pearce’s contemporary-styled café.
In short, Pearce’s is the very model of a modern farm shop; offering great value, superb quality and excellent choice. Little wonder, then, that it has recently been recognised in Hertfordshire Life’s inaugural food and drink awards as Best Independent Cafe and Pride of Hertfordshire; as well as a finalist for Best Independent Retailer.