Last month, we gave you a full insight into what we like to call ‘Goupie Origins’. This month, we’re moving down the Goupie timeline to the beginning of Goupie as a business.
We’ve already had a taster of what it is to be a Simpson, but for the purposes of this part of the story, we really need to single in on Janet and Joe.
They met over 30 years ago, when Joe interviewed Janet for a job. Needless to say, she got it. After working together for a number of years, moving in with each other and getting married, the couple decided it was time to take the next step. They needed to start building their legacy, and bring something new into the world.
And so, their first business was born. Now we don’t need to go into all the ins and outs of the next 20 years, so we’ll just give you the run down of their various entrepreneurial pursuits. Activities ranged from market stalls selling board games, to publishing, to hand-made soaps, to wedding venue guides. With the decision to sell their latest business, a gap was created, ready for a new endeavour to take it’s place.
Along the way, Janet and Joe had moved to the countryside and had two Children: Grace and Hannah. It was Grace and Hannah’s idea for their parents to start selling Goupie and, after many dinner table discussions, Janet decided to whip up a batch and do some research.
The idea was to get local businesses to try the product and gain an understanding of whether or not anyone might be interested in paying money for our family treat. In true Simpson style, Janet and Joe went to local cafes and farm shops together to ask the owners to try this first attempt and give their feedback.
Remarkably, orders were placed on the spot.
This put the pair in quite the predicament. They hadn’t yet formed any sort of official business plan, designed any packaging, or even worked out just how they were going to produce the product in larger quantities. Fortunately, they’re a resourceful duo, and quickly whipped up a complete looking package to send out to these first few customers. This included the tagline still used on packaging today (for those of you who somehow haven’t memorised it, it goes something like this: a devilishly moreish chewy chocolate confection with a hint of crunch). Not bad for quick thinking, eh?
So there you have it, the rather impromptu beginnings of Goupie: the company! Make sure you’re checking back here next month to learn more about those early days..